Graphic Guidelines

Guidelines for files for print

If you have your own design or are having someone design for you, please download a template for your product.

• The templates will contain the correct resolution. Generally, files should be kept around 300 dpi. Large display designs can be 150-200 dpi to keep the file size manageable.

• We have templates for Photoshop and Illustrator. For all other design software please use the JPG or PNG templates.

How to set up your files.

• Designs should be 100% to scale.
• Please extend your design into the bleed area. This area is hidden but this gives a clean area for shifting.
• If using Adobe software please send your design in layers. (this lets us make color corrections easier). It also lets us make subtle changes if your template is not exactly correct. Send PDF, PSD, AI, SVG
• If using other software please send your designs in PDF, with layers if possible.
• Turn all fonts to outline or rasterize them.

About Images for us to do a design for you:

If you are sending us images to use in a design we are making for you please send the biggest and best images you have. The ones straight from the camera are best. Please avoid sending images that you have downloaded from Facebook, messenger etc. as these have been compressed. If we have to work with poor images it will cost you a lot more in design time for us to fix them up for print.

A small Tutorial on images for print.

Raster images are set on a grid of squares so they have jagged edges. Most images, including photographs, will be raster images.

Vector or line images are mathematically calculated and have smooth edges. These are preferable for Logos.This would typically be an AI, TIFF, EPS or similar file type created in Illustrator. If the logo file you have is too poor for print we can recreate it for you at $15 per hour design time

Good file 300 ppi     |     Bad File 72 ppi
The quality of the image for print is dependent on how many pixels per square inch there are (dpi) and how big the image is in square inches. Everything for large print should be set to the minimum of 150dpi. For literature, 300dpi or more is better. The file should also be close to the size in inches that it will be printed. We know this is not possible for large displays. This is why we like files straight from the camera, there is more data there for us to enlarge the images successfully.

If a file is really small you cannot make the information in it better by simply increasing the dpi or the inches. The information has to be there to begin with.

If you have a photo that you just love but it is rather rough looking we can usually improve the photo but that will cost you $15 per hour design time. Here is an example of one we did for a deluxe retractable.

Close up of original file 3×5″ 72 ppi   |   Close up of repaired photo 10×16″ 300 ppi


How to ZIP files:

It is easiest to put all of your files in one folder and ZIP them for ease of uploading. If you want you can upload multiple files. Name the zipped file or be sure and put your name in the information boxso we can identify them. Please keep your total compressed file size under 20 gb. Do not close the page until your upload is complete.

On a PC:
  • Locate the file or folder that you want to compress.
  • Right-click the file or folder, point to Send To, and then
  • click Compressed (zipped) Folder.
    A new compressed folder is created.
  • To rename it,
  • right-click the folder,
  • click Rename, and then type in your last name.
  • If you have already created a compressed folder and you want to add a new file or folder to it, drag the files you want to add to the compressed folder.
On a MAC:
  • Select your file. (Select multiple files by holding down the “Command” key while selecting the files.)
  • Right-click your highlighted files and select “Compress” to launch “Archive Utility” and zip the files.
  • If you zip a single file, the archive file will retain the original filename with a “.zip” file extension. If you zip multiple files, the resulting compressed file will be called “”
  • To rename it, right-click the folder,
  • click Rename, and then type in something to help us identify the files.